The Interior Designer As Brand

Episode 1 January 31, 2020 00:44:16
The
The Interior Design Business
The Interior Designer As Brand
/

Show Notes

For this show, we’re joined by a very special guest, Sophie Paterson, to dissect the interior designer as brand in front of a select gathering of VIP designers. Interior designers tend to fall into two camps. Those who deliberately avoid having a house style and always try to subjugate their own taste to that of their client’s preferences. And others whose names become firmly associated with a particular interior style, and eventually become a brand in their own right. But does this approach make the successful delivery of projects harder or easier for interior designers and their clients? Recorded at the wonderful Andrew Martin showroom in South Kensington.

Episode Transcript

No transcript available...

Other Episodes

Episode 10

September 23, 2020 00:42:35
Episode Cover

A Product Design Masterclass With Tricia Guild

Tricia Guild OBE is the creative force of Designers Guild and has been at the forefront of interior design since starting the company in 1970. Internationally renowned for her passion for colour, pattern and texture as well as her signature lifestyle brand and books, Tricia has built a formidable reputation for her dynamic and innovative collections and is instantly recognisable for her unique and contemporary style. In this episode, recorded at the Designers Guild flagship store on the King’s Road, Jeff and Susie sit down with Tricia to talk about her design inspirations and how she develops those ideas into the beautiful finished products that grace the homes of discerning consumers the world over. Listen in for a product design masterclass. The Interior Design Business is a Wildwood production. ...

Listen

Episode 11

October 21, 2021 00:49:17
Episode Cover

A Funny Thing Happened On The Way To The Showroom

The worst experiences often make the best stories. Never has this been truer than in the world of interior design! In this episode, we are going to explore some of the best-worst moments in the careers of Joanna Wood from Joanna Wood Ltd, Irene Gunter from Gunter & Co and co-host, Susie Rumbold from Tessuto Interiors. We'll find out how this acclaimed panel of designers solved the insoluble and still came up smiling and smelling of roses. This discussion was originally part of the Talks Programme in the Seminar Theatre at the international design fair, Decorex. It was recorded on 12th October 2021 - we apologise for any temporary audio interference with the recording.  Our thanks to series supporters, John Lewis & Partners Business and Parkside Architectural Tiles.  We are a Wildwood production.    ...

Listen

Episode 5

March 22, 2019 00:36:50
Episode Cover

Building Private Client Relationships

We're in Manchester to explore the chemistry between interior designers and private residential clients. It can be hugely satisfying and fun to work on private residential projects. Indeed, interior designers can have a massively positive impact on the lives of clients and their families. All designers dream of working for delighted, grateful, non-quibbling, fee-paying, private clients, but, in reality, how easy is this to achieve? And, what can you do to avoid some of the possible pitfalls? Fiona Watkins of Fiona Watkins Design joins co-host Susie Rumbold, Head of Tessuto Interiors and a Past President of the British Institute of Interior Design, to share their experiences and offer practical advice. We also take the temperature of business in the North with the help of Natalie Holden from NH Interiors and Melinda Kiss of Keyhole Interiors. Natalie and Melinda are the founders of Concept North, the region's fast-growing community for designers. We find out what Concept North is all about and the type of events, activities and support that they offer to help interior designers in the North. This episode is recorded in the Havwoods Manchester Showroom, located in Deansgate, the Design Quarter of the city. The Interior Design Business is a Wildwood and Alfi Media production. ...

Listen