The Interior Designer As Brand

For this show, we’re joined by a very special guest, Sophie Paterson, to dissect the interior designer as brand in front of a select gathering of VIP designers. Interior designers tend to fall into two camps. Those who deliberately avoid having a house style and always try to subjugate their own taste to that of their client’s preferences. And others whose names become firmly associated with a particular interior style, and eventually become a brand in their own right. But does this approach make the successful delivery of projects harder or easier for interior designers and their clients? Recorded at the wonderful Andrew Martin showroom in South Kensington.