Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels. From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers. But, writing a blog can be a daunting and arduous task! Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business? In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions. The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles. ...
In this episode we take a look at the state of design education with expert help and insight from the Principal of the KLC School of Design, Jenny Gibbs, and co-presenter, Susie Rumbold, Head of London-based design practice, Tessuto. We ask if design education is preparing graduates successfully for real-world employment. We also consider other important questions. How is interior design education changing to meet the needs of the construction industry? What are the key skills that interior design practices look for in graduates? And, what can be done to ease that, sometimes, painful transition from education into professional practice? Susie reveals how, even when qualified, the learning process never stops and Jenny takes us right back to the beginning of her career in design education to explain the origins of KLC. This episode is recorded in the offices of KLC. The Interior Design Business is a Wildwood and Alfi Media production. ...
In this episode, we get our teeth into one of the most talked about topics for professional interior designers: fees. How do you go about pricing a project? What value should you place on design? How should you deal with FF&E? How does pricing affect the perception of interior design as a profession? And, ultimately, we also look at the steps you can take to ensure your client pays for the service you provide. Listen in for insights and practical advice provided by two Past Presidents of the British Institute of Interior Design, co-presenter Susie Rumbold of Tessuto and Lori Pinkerton-Rolet of Park Grove Design. Finally, we discover the life-changing experience that has made Lori the designer she is today. Recorded in the offices of Tessuto, this epsiode is sponsored by Crestron. The Interior Design Business is a Wildwood and Alfi Media production. ...
