The Interior Design Business

"The Interior Design Business" is a monthly podcast for professional interior designers working in ... more

Latest Episodes


January 20, 2022 00:48:53

Hit Them With Your Best Shot!

So, you have spent a fortune on your website and have a clutch of completed photogenic projects ready to be showcased. As a designer, you know that quality photographs will make your interiors sing and induce those high spending clients to pick up the phone. But how do you go about finding that special photographer who will be capable of conveying and amplifying your unique style? Once found, how should you work with them to ensure you ratchet the maximum value from each photoshoot? And how important is the quality of communication between designer and photographer in ensuring a breathtaking outcome? We're joined by the experienced interior design photographer, James Balston, to find out the answers. This episode is a Wildwood production.        ...



December 16, 2021 00:44:23

How To Attract The Perfect Clients

For interior design projects, the perfect client is one with deep pockets and a spirit of adventure; a client who admires their designer’s personal style and respects and trusts the designer’s vision for their spaces. So just how important is it for designers to have a recognisable style to attract their dream clients? And how should designers define their unique design vision and then communicate it effectively to attract those dream clients? We're joined by acclaimed interior designer Susie Atkinson for her perspective on this fascinating topic as she shares her own journey with a live audience of designers, together with her views on interior design style and client relationships. This episode was recorded at the Roca London Gallery as part of the podcast's third birthday celebrations. We are grateful to series sponsors, Parkside Architectural Tiles, for their support. We are a Wildwood production.        ...



November 18, 2021 00:44:02

Growing Your Business

Most interior designers begin in a whirl of creativity, energy and optimism. In an average working week, they will act as designer, specifier, accountant, project manager, client liaison, IT support, office dogsbody and tea-lady. There is no time to spare for marketing the business or finding new clients. Workflows are impossible to manage, and famine follows feast in a never-ending cycle that can be difficult to break. This is the curse of the small business. Yet some design businesses seem to quickly grow and effortlessly thrive acquiring prestige and financial success along the way. Their founders serene, glamorous and much admired.   So, what is their secret? At what point did they make the jump to hyperspace? And how did they orchestrate it? In this episode, we are joined by two very special guests, successful designer Lindsey Rendall, British Institute of Interior Design President and founding partner of Rendall and Wright, and Rose Murray, founder and creative force behind These White Walls, to find out they did it.   This episode was recorded at the Parkside Studio in Clerkenwell - thanks to Parkside for their support.  We are a Wildwood production.    ...



October 21, 2021 00:49:17

A Funny Thing Happened On The Way To The Showroom

The worst experiences often make the best stories. Never has this been truer than in the world of interior design! In this episode, we are going to explore some of the best-worst moments in the careers of Joanna Wood from Joanna Wood Ltd, Irene Gunter from Gunter & Co and co-host, Susie Rumbold from Tessuto Interiors. We'll find out how this acclaimed panel of designers solved the insoluble and still came up smiling and smelling of roses. This discussion was originally part of the Talks Programme in the Seminar Theatre at the international design fair, Decorex. It was recorded on 12th October 2021 - we apologise for any temporary audio interference with the recording.  Our thanks to series supporters, John Lewis & Partners Business and Parkside Architectural Tiles.  We are a Wildwood production.    ...



September 30, 2021 00:28:29

Previewing Decorex 2021

This year, Decorex, Europe’s leading event for interior design professionals, returns as an in-person event.  The show welcomes back the design community at Olympia London from Sunday 10th until Wednesday 13th October. What can we expect from Decorex 2021? In this special episode, we talk to designers Sara Cosgrove, Laura Hammett, Charu Ghandi, Olivia Outred and Dee Gibson as well as Ben Rigby from Decorex exhibitor, Haberdashery, to find out what's in store.  ...



September 16, 2021 00:46:56

The Home Staging Opportunity

Home staging is the preparation of a private residence for sale but how far is it an area of opportunity for interior designers today?     We're joined by Paloma Harrington-Griffin, Founding Director of the Home Staging Association and Lauren Colquhoun, Senior Interior Designer at the Accouter Group of Companies to assess the state of home staging in the UK and find out how designers can tap into this potentially lucrative stream of work. This episode was recorded in the John Lewis store in White City. Thanks to our supporters John Lewis & Partners Business and Parkside Architectural Tiles.  We are a Wildwood production. ...