The Interior Design Business

"The Interior Design Business" is a monthly podcast for professional interior designers working in ... more

Latest Episodes

5

May 19, 2022 00:54:32
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What Does Success Mean To You?

Success, like beauty, is firmly in the eye of the beholder. For interior designers, and the practices they run, it goes without saying that success involves happy clients and being paid to create beautiful, functional interiors but, in reality, what does this look like? What really constitutes success for an interior designer? Is it fame? Or is it fortune? And in the end, does size really matter? In this show, recorded in front of a live audience of designers at the fabulous Roca London Gallery as part of the Chelsea Design Quarter Springtime Sessions, Jeff and Susie talk with David Goodman, COO of the renowned David Collins Studio, and Monique Tollgard Co-founder and Head of Studio of the Tollgard Design Group, to find out what success means to them personally and professionally.      ...

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4

April 29, 2022 00:28:31
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Shining A Light

In this episode, we’re taking a detailed look at typical lighting issues facing interior designers with advice on how to deal with them from Luke Thomas, Design Director at John Cullen Lighting. Interior designers and their clients often underestimate the importance of lighting. Simply put, it seems senseless to spend time, energy and lots of money designing and installing beautiful interiors, if you cannot see them properly.  So, how can interior designers avoid the most common pitfalls and create the right lighting for their projects? We are a Wildwood production.  ...

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3

March 25, 2022 00:34:39
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And The Nominations Are...

Interior designers are always looking for ways to showcase their work and gain recognition from a wider audience, but this is not always easy to achieve. Getting editorial coverage in glossy magazines can be tricky and Instagram has become a seriously crowded place. But what about winning interior design awards? Will winning a recognised design award bring about the desired rise in profile? Or does the cost and effort of entering outweigh the benefits? And in a space crowded with design award schemes, how can you tell which ones are the real deal?  We're joined by two multi-award-winning practitioners, May Fawzy of specialist workplace design practice MF Design Studio and Matt Freeman, Senior Associate at Goddard Littlefair and President-Elect of the British Institute of Interior Design (BIID), to talk about how they go about entering, and more importantly, winning interior design awards.  We also receive privileged insights into the new BIID Interior Design Awards scheme.  This episode is a Wildwood production.    ...

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2

February 17, 2022 00:51:44
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The Business Start-Up

You’ve worked hard to get your interior design qualifications and you have spent years working even harder in other people’s design studios honing your knowledge and skills. Finally, you feel ready to break free, spread your entrepreneurial wings and run your own interior design company.   But how do you know when the time is right to take the first step? And do you go it alone or join forces with a partner? Should you rush out and rent office space? And, most importantly, how will you let prospective clients know you are open for business and ready to take on their projects? New kids on the block, Courtney Giles and Marianne Roe, explain how and why they set up Studio Smiths and what's making their partnership such a success.  This episode is a Wildwood production.        ...

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1

January 20, 2022 00:48:53
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Hit Them With Your Best Shot!

So, you have spent a fortune on your website and have a clutch of completed photogenic projects ready to be showcased. As a designer, you know that quality photographs will make your interiors sing and induce those high spending clients to pick up the phone. But how do you go about finding that special photographer who will be capable of conveying and amplifying your unique style? Once found, how should you work with them to ensure you ratchet the maximum value from each photoshoot? And how important is the quality of communication between designer and photographer in ensuring a breathtaking outcome? We're joined by the experienced interior design photographer, James Balston, to find out the answers. This episode is a Wildwood production.        ...

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13

December 16, 2021 00:44:23
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How To Attract The Perfect Clients

For interior design projects, the perfect client is one with deep pockets and a spirit of adventure; a client who admires their designer’s personal style and respects and trusts the designer’s vision for their spaces. So just how important is it for designers to have a recognisable style to attract their dream clients? And how should designers define their unique design vision and then communicate it effectively to attract those dream clients? We're joined by acclaimed interior designer Susie Atkinson for her perspective on this fascinating topic as she shares her own journey with a live audience of designers, together with her views on interior design style and client relationships. This episode was recorded at the Roca London Gallery as part of the podcast's third birthday celebrations. We are grateful to series sponsors, Parkside Architectural Tiles, for their support. We are a Wildwood production.        ...

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