Taking The Brief

Episode 11 October 16, 2020 00:39:24
Taking The Brief
The Interior Design Business
Taking The Brief

Oct 16 2020 | 00:39:24

/

Show Notes

In this show, co-presenter Susie Rumbold, Creative Director of Tessuto Interiors, and our special guest, Julia Alexander of Julia Alexander Interiors talk us through that significant first step for a designer in any client relationship, taking the brief. The success or failure of every project lies in their ability to extract an accurate brief from their clients. It sounds straightforward enough, but many clients who begin work with a designer are unable to articulate what it is that they need and want. Often, they simply don’t know, and, in many cases, they are not aware of what is possible. So, where should designers begin in this process and how do they determine what questions to ask their clients in order to gain the information essential to delivering that successful project? This episode is a Wildwood production.

Other Episodes

Episode 1

January 30, 2026 00:40:06
Episode Cover

What They Don't Teach You at Design School With Laura Hammett, Franky Rousell and Charu Gandhi

As interior design gains ground as a serious career and profession, more and more academic institutions are offering degree and master’s level interior design...

Listen

Episode 6

June 29, 2022 00:22:44
Episode Cover

On The Pathway To Professionalism

Interior designers are well respected for their creativity, but much less so for their business practices. Most design studios are micro businesses whose owners...

Listen

Episode 7

July 21, 2022 00:52:22
Episode Cover

The Pursuit of Wellness

In this episode, we’re exploring healthy spaces, happy places and how to integrate wellness into the design process. Wellness is defined as ‘the state...

Listen