For interior design projects, the perfect client is one with deep pockets and a spirit of adventure; a client who admires their designer’s personal style and respects and trusts the designer’s vision for their spaces. So just how important is it for designers to have a recognisable style to attract their dream clients? And how should designers define their unique design vision and then communicate it effectively to attract those dream clients? We're joined by acclaimed interior designer Susie Atkinson for her perspective on this fascinating topic as she shares her own journey with a live audience of designers, together with her views on interior design style and client relationships. This episode was recorded at the Roca London Gallery as part of the podcast's third birthday celebrations. We are grateful to series sponsors, Parkside Architectural Tiles, for their support. We are a Wildwood production. ...
It’s a dog-eat-dog world out there for interior designers. The competition is fierce and new designers are entering the market every day. We work our socks off, our designs are beautifully considered, and we have happy clients, but for many designers the reality is one of alternating feast and famine, and sometimes it can feel as though we are being left behind. Not only do designers have to find new business, they have to convince new clients that they are the right person for the job and then close the deal at a level that makes it financially worth doing. So, what tools do interior designers need to secure new business and how can they be sure they are getting their fair share of the action? We're joined by Lloyd Princeton from the Design Management Company and Helen Bygraves and Jenny Weiss, the co-founders of the internationally renowned, Hill House Interiors to find out more. Thanks to our series supporters, John Lewis & Partners Business and Parkside Architectural Tiles. We are a Wildwood production. ...
Interior designers are always looking for ways to showcase their work and gain recognition from a wider audience, but this is not always easy to achieve. Getting editorial coverage in glossy magazines can be tricky and Instagram has become a seriously crowded place. But what about winning interior design awards? Will winning a recognised design award bring about the desired rise in profile? Or does the cost and effort of entering outweigh the benefits? And in a space crowded with design award schemes, how can you tell which ones are the real deal? We're joined by two multi-award-winning practitioners, May Fawzy of specialist workplace design practice MF Design Studio and Matt Freeman, Senior Associate at Goddard Littlefair and President-Elect of the British Institute of Interior Design (BIID), to talk about how they go about entering, and more importantly, winning interior design awards. We also receive privileged insights into the new BIID Interior Design Awards scheme. This episode is a Wildwood production. ...
