The Interior Design Business
Cutting Through The Greenwash
As awareness of the crisis facing our planet grows, more and more interior suppliers are making environmentally friendly claims for their products to increase their sales; but working out who to believe can be a minefield for designers.
Greenwash, defined as behaviour or activities that mislead people into believing that a company is doing more to protect the environment than it actually is, is rife.
How can interior designers cut through the greenwash to be sure that they are sourcing as sustainably as possible? What information is available to designers who want to understand the origins and impact of what they are specifying, and what are the questions all designers need to be asking their supply chains to get to the truth of sustainable sourcing?
We're joined by Nicola Keenan from Boxx Creative, Chloe Bullock from Materialise Interiors and Stefan Dodds from Dodds & Shute to find out.
This episode was first broadcast as a panel discussion as part of the Decorex Virtual 2020 Agenda programme.
Brought to you by Wildwood of The Interior Design Business