In his 2003 book, Emotional Design, the well-known American academic, Don Norman, came up with a theory to capture how and why people react, and emotionally connect, to certain objects and visual experiences. His theory was that true delight and enduring pleasure in something can only be achieved if positive visceral, behavioural and reflective reactions are achieved. In this episode, Jeff and Susie are joined by Brian Woulfe of Designed by Woulfe to explore how this theory can be applied to the design of interior spaces. Is Don Norman’s approach just marketing spin or are there real benefits to be had? And, if so, how can designers ensure their clients respond positively to their designs on all levels? Thanks to our series partner Parkside Architectural Tiles for their support. The Interior Design Business is a Wildwood production. ...
In this episode, recorded in front of a live audience at Decorex 2019, we ask: what makes a happy, healthy home? Back in 1971, an American researcher called Roger Ulrich began tracking the outcomes of patients recovering from routine surgery in a suburban hospital in Pennsylvania. Half of these patients had rooms that overlooked the trees of the adjacent park while the other half had rooms with a panoramic view of a brick wall. To his astonishment, Ulrich discovered that the group of patients looking at the trees, achieved faster recovery rates, spent less time in hospital and needed fewer painkillers than the ones left staring at the wall. Since then further studies have gone on to support these findings. Human beings have an innate connection to nature. If we believe this connection to be important, how should designers approach the design of interior spaces, both public and private, that will improve physical and mental health, and enhance the wellbeing and happiness of their clients? Cinzia Moretti of Moretti Interior Design and Phoebe Oldrey of Smartstyle Interiors, two passionate advocates of well-being, happiness and interior design, join us to offer their take on this increasingly important subject. ...
The worst experiences often make the best stories. Never has this been truer than in the world of interior design! In this episode, we are going to explore some of the best-worst moments in the careers of Joanna Wood from Joanna Wood Ltd, Irene Gunter from Gunter & Co and co-host, Susie Rumbold from Tessuto Interiors. We'll find out how this acclaimed panel of designers solved the insoluble and still came up smiling and smelling of roses. This discussion was originally part of the Talks Programme in the Seminar Theatre at the international design fair, Decorex. It was recorded on 12th October 2021 - we apologise for any temporary audio interference with the recording. Our thanks to series supporters, John Lewis & Partners Business and Parkside Architectural Tiles. We are a Wildwood production. ...
