Episode 12

November 18, 2021

00:44:02

Growing Your Business

Growing Your Business
The Interior Design Business
Growing Your Business
/

Show Notes

Most interior designers begin in a whirl of creativity, energy and optimism.

In an average working week, they will act as designer, specifier, accountant, project manager, client liaison, IT support, office dogsbody and tea-lady.

There is no time to spare for marketing the business or finding new clients. Workflows are impossible to manage, and famine follows feast in a never-ending cycle that can be difficult to break. This is the curse of the small business.

Yet some design businesses seem to quickly grow and effortlessly thrive acquiring prestige and financial success along the way. Their founders serene, glamorous and much admired.  

So, what is their secret? At what point did they make the jump to hyperspace? And how did they orchestrate it?

In this episode, we are joined by two very special guests, successful designer Lindsey Rendall, British Institute of Interior Design President and founding partner of Rendall and Wright, and Rose Murray, founder and creative force behind These White Walls, to find out they did it.

 

This episode was recorded at the Parkside Studio in Clerkenwell - thanks to Parkside for their support. 

We are a Wildwood production. 

 

Other Episodes

Episode cover

Episode 10

August 27, 2019

Design For The Client You Never Meet

More than half of all design projects fall outside of the private residential realm. In the workplace, healthcare, education, hospitality and residential development sectors, interior designers are frequently creating schemes for 'clients' that they never meet. Dean Keyworth, Principal at Armstrong Keyworth and a Past President of the British Institute of Interior Design, is our guest as we explore this important and challenging aspect of design. We look at the pressures facing designers on projects where commercial success, or, indeed, failure often rests on the designer’s ability to accurately predict the needs and aspirations of the imagined end user. We also unearth the tricks of the trade that can be employed to achieve the right design and commercial goals. This episode is recorded in the Clerkenwell showroom of Danish furniture brand, NORR11. ...

Play

00:41:42

Episode 7

July 15, 2021

Winning New Business

It’s a dog-eat-dog world out there for interior designers. The competition is fierce and new designers are entering the market every day. We work our socks off, our designs are beautifully considered, and we have happy clients, but for many designers the reality is one of alternating feast and famine, and sometimes it can feel as though we are being left behind.  Not only do designers have to find new business, they have to convince new clients that they are the right person for the job and then close the deal at a level that makes it financially worth doing. So, what tools do interior designers need to secure new business and how can they be sure they are getting their fair share of the action?   We're joined by Lloyd Princeton from the Design Management Company and Helen Bygraves and Jenny Weiss, the co-founders of the internationally renowned, Hill House Interiors to find out more.  Thanks to our series supporters, John Lewis & Partners Business and Parkside Architectural Tiles.  We are a Wildwood production.    ...

Play

00:54:02

Episode cover

Episode 2

February 17, 2022

The Business Start-Up

You’ve worked hard to get your interior design qualifications and you have spent years working even harder in other people’s design studios honing your knowledge and skills. Finally, you feel ready to break free, spread your entrepreneurial wings and run your own interior design company.   But how do you know when the time is right to take the first step? And do you go it alone or join forces with a partner? Should you rush out and rent office space? And, most importantly, how will you let prospective clients know you are open for business and ready to take on their projects? New kids on the block, Courtney Giles and Marianne Roe, explain how and why they set up Studio Smiths and what's making their partnership such a success.  This episode is a Wildwood production.        ...

Play

00:51:44