June 29, 2022
Interior designers are well respected for their creativity, but much less so for their business practices. Most design studios are micro businesses whose owners are often too busy designing to pay sufficient attention to contracts and other key project documents. So, what do designers need to do to tighten up their business practices in order to be seen as true professionals? And where can they turn to for advice? The British Institute of Interior Design in partnership with the Royal Institute of British Architects has commissioned a new, comprehensive guide to professional practice for interior designers, called ‘The BIID Project Book. The author of this publication, none other than podcast co-host, Susie Rumbold, a Past President of the BIID and Creative Director of London firm, Tessuto Interiors, joins us on the show to explain more about the project and tell us what we can find inside 'The BIID Project Book'. ...
January 21, 2021
Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels. From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers. But, writing a blog can be a daunting and arduous task! Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business? In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions. The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles. ...
August 27, 2019
More than half of all design projects fall outside of the private residential realm. In the workplace, healthcare, education, hospitality and residential development sectors, interior designers are frequently creating schemes for 'clients' that they never meet. Dean Keyworth, Principal at Armstrong Keyworth and a Past President of the British Institute of Interior Design, is our guest as we explore this important and challenging aspect of design. We look at the pressures facing designers on projects where commercial success, or, indeed, failure often rests on the designer’s ability to accurately predict the needs and aspirations of the imagined end user. We also unearth the tricks of the trade that can be employed to achieve the right design and commercial goals. This episode is recorded in the Clerkenwell showroom of Danish furniture brand, NORR11. ...