Episode 1

January 31, 2020

00:44:16

The Interior Designer As Brand

The Interior Designer As Brand
The Interior Design Business
The Interior Designer As Brand
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Show Notes

For this show, we’re joined by a very special guest, Sophie Paterson, to dissect the interior designer as brand in front of a select gathering of VIP designers. Interior designers tend to fall into two camps. Those who deliberately avoid having a house style and always try to subjugate their own taste to that of their client’s preferences. And others whose names become firmly associated with a particular interior style, and eventually become a brand in their own right. But does this approach make the successful delivery of projects harder or easier for interior designers and their clients? Recorded at the wonderful Andrew Martin showroom in South Kensington.

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Episode 8

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January 21, 2021

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Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels. From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers. But, writing a blog can be a daunting and arduous task! Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business? In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions. The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles. ...

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00:50:25

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Episode 12

October 29, 2020

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This year, Decorex, Europe’s leading event for interior design professionals, transitions from a live event to an all-virtual format show. Decorex Virtual 2020 will bring the industry together from 17th to 19th November and, in this epsiode, we explore one of the exciting, immersive features of the event, The Great Escapes. We talk to Sam Fisher, Event Director of Decorex, about how this new feature will work and we also speak with the talented designers who will create these virtual spaces - Charu Ghandi of Elicyon; Louise Wicksteed of Louise Wicksteed Interiors; Alexandria Dauley of Dauley Design; Henriette Von Stockhausen of VSP Interiors and Duncan Campbell and Charlotte Rey of Campbell Rey. This episode is supported by Decorex and is a Wildwood production. ...

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